Model Solution Wins Two Awards at iF Design Award 2021

Nashville, Tenn., April 21, 2021 – Model Solution (CEO: Byungil Woo), a subsidiary of Hankook & Company Co., Ltd., received two ‘Winner’ awards at the renowned iF Design Award 2021 for its Augmented Reality Head Mounted Display (AR HMD) and e-Scooter. They were honored in the Product category and Professional Concept category, respectively.

The award-winning AR HMD and e-Scooter  were unveiled at the Consumer Electronic Show (CES) 2021 held in January. They gained recognition from all over the world for their cutting-edge designs and innovative technologies.

AR HMD code-named ‘MS-AR20’, the winner of the Product category, is designed specifically for industrial use. It features essential functions to enhance usability and user experience and has passed various evaluation and wear tests. In particular, it received high scores in the Idea criterion which evaluates purpose and relevance of the design concept as well as in the Function criterion which evaluates usability, user benefit and efficiency.

The premium high-tech e-Scooter code-named ‘MS-PM20’ was honored in the Professional Concept category. This future personal mobility features Airless Tire technology, equipped with 11-inch airless tires that not only add unique look but also promote safe driving. Fingerprint recognition system and dashboard camera mounted on the scooter make it the smartest of its kind. It is also foldable in standing posture and available in various colors.

This is Model Solution’s first time to be honored with the iF Design Award. Model Solution is strengthening its foothold as a world-class one-stop service provider for design, prototypes, quick-turn tooling, low-volume production and contract manufacturing with its outstanding design capability and leading technology. The company recently opened ‘Online CMF Lab’, an online platform of its offline exhibition space ‘CMF Lab’, and is enhancing accessibility of its latest design trends, insights and applications.

CEO Byungil Woo says, “Model Solution has been leading technological innovation based on our design and engineering capabilities. We couldn’t be happier to celebrate this achievement which proves our capabilities and leadership. We will continue to create cutting-edge products and leverage businesses of companies around the world while contributing to the advancements of future technologies.”

The iF Design Award is one of the most prestigious design awards in the world alongside the International Design Excellence Awards (IDEA) and the Red Dot Design Award. It is presented by the International Forum Design, a German marketing consulting firm. The contributions are evaluated across nine categories including Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI) on the basis of five criteria which are idea, form, function, differentiation and social impact. This year, more than 9,500 contributions were submitted from 52 countries.